Blue Tees Golf

Working as Art Director on the brand side of Blue Tees Golf has been a career highlight. With a fantastic product, an inspiring brand, and an amazing team, I had the opportunity to work on everything from developing and maintaining brand guidelines to creating videos, designing packaging, in-store displays, and other promotional assets.

Collaborated with the Travis Mathew team to develop a limited edition Player + as well as a commercial, social posts, and marketing push

Created a full series of product explainer videos for online marketing and trade show displays.

Owned packaging design across the full product portfolio, spanning rangefinders, GPS speakers, and supporting accessories.

Lead the design and production of a 5-foot retail display featuring the Blue Tees Display app. The unit showcases the full Blue Tees product line and allows customers to physically interact with the products. It also includes built-in storage for store owners. The video below was created to help pitch the unit to retail partners.

Led trade show booth design for the annual PGA Show in Orlando, the premier event in the golf industry.

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