Another great project was when we asked theCHIVE community to "Vote For Murray".
What started as a funny shirt idea quickly turned into a full blown campaign for the entire company. We created wheat paste posters, pins, bumper stickers, yard signs, a full blown social media push, even got approval for a billboard overlooking the St. Paul Saints stadium, which Bill was part owner of at the time. We had to cut it short, due to the fact that Bill was getting more questions during his interviews about running for president then the movie he was promoting!
A while back, we started hearing all the buzz about NFTs and how it was more about community and how if a brand could do it right, it would be a huge hit. Well, we took that as a challenge and hit it full on! We created the Bill Murray NFT project, where you would buy the NFT, get access to the community online, and in real-life events where Bill would actually attend! Each NFT came with a classic Bill Murray story connected the artwork.
We also had a ton of fun making cool stuff.
When we were asked to create an intro to the Creative team, we did a Full House / Family Matters / 90s sitcom intro. We did it well before anyone else BTW!